Font In 'The Incredibles' Title Sequence

This is the title sequence from 'The Incredibles', an animated movie about a family of superheroes.

'The Incredibles', is in a large classic superheroe format, squashing in in the middle and in bold colours red and black showing strength and power. Although the colours red and black are associated with 'evilness', in this instant i beleive it is used in a more warm way and shows comfort. The rest of the text is shown in a sort of animated text and also shows humour, - the words in the glasses being one. I think this is because the main target audience for this film is children, so the producers tried to make it humerous to get thim engaged.

The images surroounding the text are cartoon characters or sillhoettes of characters in the film and I think that really adds and suits to the text as it looks fun and inviting.

Most of the text is large and bold so that grabs the attention of who is watching it. Although 80% of the audience are going to be children, and therefore not interested in the actual text anyway, it adds to the initial theme and gets them subconciously trying to read it anyways as its all a part of the sequence and looks cool.